Bass has identified four components to transformational leadership and has creatively figured out a way that all four can start with the letter “I” so that it might be called the 4I Model. .

Idealized Influence
This component states that transformational leaders act as role models and that followers will seek to emulate their behaviour. In addition to being considered generally extraordinary leaders, the three attributes that ideally are demonstrated through Idealized Influence are a willingness to take risks, consistent (versus arbitrary) behaviour, and high levels of integrity and ethics. .

Inspirational Motivation
This component states that transformational leaders behave in ways that are inspirational to followers and provide meaning and a sense of challenge to their work. This is achieved in three different ways: involving followers in the development of a preferred vision for the future, communicating clear expectations, and by demonstrating a clear commitment to the shared goals and vision of the group or team. .

Intellectual Stimulation
This component states that transformational leaders include followers in addressing organisational problems and stimulate and support them in being as creative and innovative as possible in identifying solutions. The leaders accomplish this by encouraging followers to challenge assumptions, reframe problems, and approach existing problems in novel ways. This is all supposed to be done in a context in which no idea is considered too stupid. .

Individualised Consideration
This component states that transformational leaders give individualized attention to each follower’s professional development by acting as a coach or mentor. The key element of this component is that customized learning opportunities are designed for each follower based on that person’s unique needs and desires. These learning opportunities are often delegated action learning tasks that the leader assigns and monitors. .


At YELEAP we believe that any success one has in life must begin with a vision. A vision is the ability to see what others cannot see. It is being able to have a picture in your mind of exactly the result you intend to produce. The visionary entrepreneur is able to see exactly what his organisation is going to look like in every detail when it is finished.
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